Pendragon

Advanced machine learning ai software for security and safety.

UX, UI, Graphic Design & Brand Identity

Pendragon approached me for the design and branding for a new ai software on the market. They wanted the branding to portray a trustworthy and contemporary aesthetic. I designed the full brand guidelines for Pendragon with this ideology in mind.

The logo itself was designed by an isometric grid giving it a 3 dimensional aesthetic. Alongside the blue gradient the feeling of the product is state-of-the-art.

It was important for Pendragon to have all materials thought out. From business cards, and letterheads to the logo and website. With this in mind the guidelines needed to have a seamless look and feel. The seriousness of the product needed to present itself clearly and immediately.

The product sits within the security sector. There was no room for mistakes or gimmicks. The guidelines needed to portray the same.